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About Rollei

Over time, there have been rapid and significant developments in the field of photography. The requirements, the technical perspectives and the marketing options changed radically. While at the beginning of Rollei only a few people considered photography, today there is hardly anyone who is not in regular contact with photography.

Photography in transition

After the Digital cameras, which were already available for target groups with less budget, will be available at the latest with the arrival of the Camera phones and smartphones, there are no longer any limits. Digital social media also allows for the rapid spread of Photos and videos easily possible for everyone.

Of course a brand has to, like Rolleiflex bow to changes and go with the trend. RCP-Technik GmbH, based in Hamburg, acquired the Europe-wide company in 2007 Rollei trademark license rights and has been selling them ever since Rollei Consumer products with growing success.

Rollei today

The company has been called since 2015 Rollei GmbH & Co.KG and is currently present on the market in more than twenty European countries. The diverse Rollei product range includes professional Photo accessories, such as high-quality tripods, photo filters or studio flashes. Also in the Rollei range: action cams, dash cams, surveillance cameras, digital picture frames and slide film scanners. In 2017, Rollei established itself as the market leader in the tripod market* and in 2016 introduced the Rollei C5i, the best-selling tripod in Germany**.

It is important to us as a company to ensure the high quality of the brands and to communicate them to the outside world. Excellent service applies to all Rollei products: The all-round, worry-free package offers the opportunity to exchange the product for a new device within a very short time in the event of damage for 24 months.

You can find all available products in our online shop Rollei brand and Rolleiflex. From high-quality tripods, photo filters, camera straps, camera cleaning equipment, action cams to underwater housings and dash cams, no wish is left unfulfilled. If you have any questions or comments, please feel free to contact us. By phone: +49 (0)40 270 750 277 or write to us hello@rollei.de.

*GfK, value Q1 2017
**GfK, value 2016

Timeline

  • 1920-1950

    1920 - Founding

    1926 - Roll film Heidoscop

    1929 - Rolleiflex

    1931 - Rollei Babyflex

    1933 - Rollei cord

    1937 - Rolleiflex machine

    1950 - Death of founder Paul Franke

  • 1951 - 1960

    1951 - Rolleimarin

    1956 - Sales of the millionth 6x6 Rolleiflex & Rolleiflex 2.8 SE

    1959 - Rolleiflex 3.5

    1960 - Death of founder Reinhold Heidecke

  • 1961 - 1980

    1963 - Rollei 16

    1966 - Rolleiflex SL66 and Rollei 35

    1967 - 1. Flash unit "Strobomatic"

    1970 - Factory opening in Uelzen & Rollei SL35

    1971 - Factory opening in Singapore

    1972 - Rollei A26

    1974 - Rolleiflex SLX

    1976 - 1. 35mm cross fade projector

    1978 - Rollei 35S

  • 1981 - 2000

    1981 - Rolleiflex SL2000 F

    1984 - Rolleiflex 6006

    1986 - Rollei Metric

    1991 - 1. Digital & compact camera

  • 2001 - PRESENT

    2007 - Acquisition of the rights to the Rollei brand by RCP Technik Verwaltungs GmbH

    2011 - Continuation of operational activities as Rollei GmbH & Co. KG.

    2012 - 1. Tripod C5i

    2011 - 1st Action Cam 100

    2016 - Professional rectangular filter system Mark II

    2017 - HS Freeze studio flash

    2019 - F:X Pro rectangular filter